OVERVIEW
With Intelligence is a £50M+ revenue platform serving the alternative asset management industry. Originally rooted in financial journalism, it has grown into a key data provider for the sector.
I partnered with the design and dev teams to build a new design system: covering semantic colors, typography, components, and 100+ custom icons.
This overhaul modernized the brand's design language and significantly boosted delivery speed. Features that once took weeks or months were shipped in days, enabling the team to move faster with fewer people.
TEAM
SERVICES
System Design
Mobile
Web
Prototyping
MY ROLE
Product Designer
DURATION
6 months
Our design system's color palette is thoughtfully chosen to create a consistent and engaging user experience, with each color serving a unique purpose, from hierarchy to emotional resonance.
*All colours where tested as background and foreground. (AA Large, AAA Large, AA Normal, AAA Normal.)
Typography is a vital element that reinforces our brand and enhances the user reading experience. We've carefully chosen fonts, styles, and sizes to maintain consistency and readability across the platform.
This grid system maintains visual harmony and reinforces the brand's identity, making it easy for users to navigate and interact with the content.
We created over 100 custom icons to be used in the platform. It serves as a visual language that aids users in easily understanding and engaging with our platform.
These buttons serve as a gateway to user interaction, ensuring a seamless and user-friendly experience.
Worked with founding team to develop a vision for the product experience, led the navigation, and tables redesigns.
A couple of screens applying all the new components and rules created.
